Your admissions essays should be like love letters. Any school that receives one should feel like it is the one and only – a perfect match for you.
When admissions officers read applications and sense that an applicant would be a better fit elsewhere, they drill in and scrutinize the other aspects of the application even more carefully.
You need to convince the admissions committee that their program is your number one choice and that you are a perfect fit with the school’s program. You need to show how you fit while offering unique characteristics that will enhance the overall incoming class.
Clearly identify all the ways in which the school’s approach will help you achieve your goals as well as how you enhance the program as a participant.